General Motors’ Chevrolet division is scaling back use of the long-running “Like a Rock” marketing campaign as the company introduces 10 new products in the next 20 months. Only the Silverado fullsize pickup will continue the “Like a Rock” tagline. The new marketing pitch – “An American Revolution” – will represent both Chevy cars and trucks in TV ads that begin Dec. 31. The new ads are accompanied by the song Magic Carpet Ride by the classic rock group Steppenwolf. “Frankly, with 10 ...
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