The Reynolds and Reynolds Co. has won the latest battle in what could be considered the “Technology Wars” of automotive retail, beating out several competitors to become the sole dealer-management systems provider for approximately 440 of General Motors Corp.’s Saturn dealers starting in late 2007. Reynolds’ arch competitor, Automatic Data Processing Inc., has held the contract since early 2004, when it acquired the Automotive Retail Group from Electronic Data Systems Corp., a longtime ...
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