Rear-seat entertainment systems could see their take rate increase 12% in five years, says Sharp Microelectronics of the Americas. Joel Pollack, Sharp’s display business unit vice president, tells Ward’s the current take rate is 18% to 20%. But he predicts that total could reach 40% by 2006. “It’s very much price-dependent,” Mr. Pollack says, adding technological advances bode well for falling prices. Rear-seat entertainment systems featuring video and gaming capabilities cost ...

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