Saturn Corp. says the addition of its new L-Series midsize model will double its sales potential and give it a good shot at retaining many of the Saturn owners defecting to other brands. “Midsize cars account for 24% of the car market in the U.S., so the L-Series more than doubles our market potential,” says Saturn President Cynthia Trudell. “When you add the redesigned S-Series (due this fall), which are in the small and sporty segment, Saturn will compete in 41% of the (car) market — ...
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