Toyota Motor Sales U.S.A. Inc.’s Scion brand has teamed up with LivePerson Inc. to provide real-time sales assistance for those inquiring about the brand online. LivePerson’s Service Edition allows Scion customers to get real-time assistance via live chats on Scion’s website. "With the popularity of instant messaging and the prevalence of technology within the Gen Y culture, using live chat to communicate with customers is a logical and efficient customer support and sales tool for ...

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