Conventional wisdom holds that cars are most profitable in the final years of their lifecycle, after tooling and development is long paid for and unit costs greatly reduced. But times change, and that theory may no longer hold in today’s climate of 0% financing and cash-back deals. "The profit is in the first three years,” says Nissan Motor Co. Ltd. CEO Carlos Ghosn. “Then you need to sustain sales. The majority of models are unprofitable in the last year." Carlos Ghosn ...
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