As General Motors Co. reaches a definitive agreement today to unload Hummer, the question on everyone’s lips remains why anyone would want a luxury SUV brand tarnished by a gas-guzzling image of late-’90s excess. “That’s a good question,” says Aaron Bragman, an analyst at IHS Global Insight in Troy, MI. “It’s a risky brand.” And China-based Sichuan Tengzhong Heavy Industrial Machinery Co. Ltd., which will acquire a controlling interest in Hummer, has adopted “a risky strategy,” Bragman ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.