As General Motors Co. reaches a definitive agreement today to unload Hummer, the question on everyone’s lips remains why anyone would want a luxury SUV brand tarnished by a gas-guzzling image of late-’90s excess. “That’s a good question,” says Aaron Bragman, an analyst at IHS Global Insight in Troy, MI. “It’s a risky brand.” And China-based Sichuan Tengzhong Heavy Industrial Machinery Co. Ltd., which will acquire a controlling interest in Hummer, has adopted “a risky strategy,” Bragman ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Amber McLincha by email: or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.