Johnnie Cordell Breed is so convinced that the joint venture between Breed Technologies Inc. and Siemens Automotive Systems is the best hope for the future that she's betting the heart and soul of her family company. The Breed chairman and chief executive says the JV, BSRS Restraint Systems, has absorbed 100% of Breed's marketing and sales force. That means that shareholders in Breed are now, in effect, half owners of BSRS, she says. Breed has shuffled all its restraint systems ...
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