Six auto companies have global brand names worth more than $1 billion, according to a study by London-based brand consultants Interbrand Newell and Sorrell. The name Ford is worth $33.1 billion, which is 58% of the value of the Ford Motor Co., says the study. Coca-Cola was the top brand of the 60 on the list with a brand name worth $83.3 billion. “This is not an exercise to flatter brand egos,” said Raymond Perrier, Interbrand's director of brand valuation. “Brands are significant assets ...

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