TURIN — “It's all up for grabs,” says Andreas Renschler, DaimlerChrysler AG's new boss for Micro Compact Car. “We're now formulating the strategy and won't really know until early next year. Ask me in Geneva.” Renschler, 41, clearly in the fast lane at DC since he launched the hugely successful ML, has been given the unenviable task of turning troubled Smart into a profitable division. “So far, Smart hasn't reached any of its targets,” he admits. “In 2000, however, we will sell 20% above ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.