DETROIT – Few think of International Truck & Engine Corp. as a service company. Even Jeff Bannister, director-truck electronics, recognizes the name International makes most people think of big rigs with big engines, lots of steel and rubber. But International was in danger of becoming a commodity, especially in the Class 8 segment where many competitors share the same look, function and even components such as axles. After more than 100 years of truck building, International ...
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