Ford CEO Alan Mulally is no pushover when it comes to green-lighting new product programs, even when it involves a new version of the iconic Mustang pony car, the auto maker’s top marketing executive says. “It’s not a slam-dunk by any means,” Jim Farley, group vice president-global marketing, says when asked about selling upper management the new Ford Mustang Boss 302. Farley’s push to offer more specialty Mustangs reflects a commonly used phrase among Ford’s Mustang team: “There’s a ...
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