Ford CEO Alan Mulally is no pushover when it comes to green-lighting new product programs, even when it involves a new version of the iconic Mustang pony car, the auto maker’s top marketing executive says. “It’s not a slam-dunk by any means,” Jim Farley, group vice president-global marketing, says when asked about selling upper management the new Ford Mustang Boss 302. Farley’s push to offer more specialty Mustangs reflects a commonly used phrase among Ford’s Mustang team: “There’s a ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!

For pricing and subscription information please contact
Amber McLincha by email: or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.