RAYMOND, OH – American Honda Motor Co. Inc. officials say they are pleased with strong sales of the Honda Element cross/utility vehicle – even if the median age of buyers has turned out to be much higher than expected. At 42, the median age of Element buyers hardly parallels the 20-something young men it was designed to attract. Honda went to great lengths to study the target demographic in its natural environment – including fraternity houses and snowboarding slopes – in order to execute ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!

For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.