LAGUNA BEACH. CA – Subaru of America Inc. has its sights set on higher ground. "We want to become a premium brand," says SOA Chairman T.K. Saito, adding that the auto maker already may be half way there. "Our image is lower than Toyota's and Honda's, but higher than Mitsubishi, Mazda and Nissan," he says. In the coming years, Subaru not only wants to reach Toyota and Honda status, but also vault those brands and enter into competition with more upscale marques such as Volkswagen, Volvo ...

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