LAGUNA BEACH, CA – Subaru of America Inc. is set to launch its new advertising campaign in April, featuring cycling champion Lance Armstrong. Subaru Impreza WRX STi: No radio, center armrest or automatic transmission – but plenty of kick. “The Beauty of All-Wheel Drive,” Subaru’s marketing slogan since 1994, has been successful, but it’s old and lacks emotion, the company contends. Armstrong is a natural fit – “a no-brainer,” says Executive Vice President Fred Adcock – because ...
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