Now that they're accepting increasing systems responsibilities from automakers, major suppliers are taking the view that perhaps they should share some recognition with car buyers. Some big suppliers are taking a look at “co-branding,” or hawking the systems and components they supply in vehicles. A Buick with “Bosch on Board?” Co-branding long has been practiced in the medium and heavy-duty truck market: names like Cummins and Caterpillar are as commonly known for what they supply to ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!

For pricing and subscription information please contact
LisaWilliamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.