Jeep is a “fantastic brand with an unbelievable heritage” and has potential that has not been fully leveraged, says DaimlerChrysler Corp. President Dieter Zetsche. To that end, the carmaker is “studying plans whether we can further extend the product lineup,” and Ward's is told it will start by adding a new Wrangler model in 2003. While Mr. Zetsche says there are no specific plans for a Wrangler successor at this time, Ward's learns the construction underway at the Stickney Avenue plant in ...
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