Toyota Motor Corp. Australia Ltd. throws down the gauntlet with its dramatic media launch of the new Aurion sedan. The campaign tells buyers of large Australian cars that after 40 years of traditional 6-cyl. vehicles, “the game has changed.” Its launch TV commercial, created by advertising firm Saatchi and Saatchi, features a posse of helicopters patrolling above city streets and playing a modern version of the game Spotlight. The helicopters zero in on cars that cannot avoid the ...
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