Toyota Motor Sales U.S.A. Inc. chooses two advertising agencies to handle marketing activities for its new SCION youth-brand vehicles. ATTIK’s San Francisco office will be in charge of SCION’s overall advertising strategy, says Toyota, while Oasis of New York will head SCION’s website’s creative direction. A third firm, DHAP, will oversee the website’s technical development. Toyota previously selected URB Magazine and Enterprise Communications as SCION marketing partners. The first two ...
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