CHICAGO – Toyota Motor Sales U.S.A. Inc. has been holding consumer clinics since January to determine how best to market its new Venza cross/utility vehicle, which is expected to go on sale later this year. That’s because Toyota describes the Venza as a segment-busting “crossover sedan.” However, industry watchers label it as another car-based utility vehicle, akin to Chrysler LLC’s Dodge Journey, Ford Motor Co.’s Edge or General Motors Corp.’s Saturn Outlook, GMC Acadia and Buick ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.