Toyota Motor Sales U.S.A. Inc. believes it has hit upon a fresh marketing formula using an original Web comedy series, “Frenemies,” where the auto maker controls the show’s content. Part of the widely discussed “Mommy Like/Daddy Like” advertising campaign for the new Sienna minivan, “Frenemies,” is shown on The story follows a suburban family that grudgingly move to the suburbs and happen to drive a Sienna. The “Frenemies’” fictional moms are wife Lori and Joy, her old ...

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