Toyota Motor Sales U.S.A. Inc. miscalculated the demographics for its newest models, the Yaris subcompact and FJ Cruiser SUV, Jim Farley, vice president-marketing, says. While the auto maker was correct in assuming the ’07 Yaris sedan would be the volume leader, the 3-door hatchback variant to date accounts for more than 30% of sales in the U.S. market. The hatchback’s popularity is causing Toyota to study whether it also should bring the 5-door model, already sold in Canada, here. The ...
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