CLE ELUM, WA – With public opinion recovering from last year’s unintended-acceleration debacle, North American production back on track following Japan’s March 11 earthquake and a slew of new models on the horizon, Toyota’s mojo has returned, says a top company official. “There’s an energy coming back in the company – it’s been a tough 36 months – (that) we haven’t felt for awhile,” Bob Carter, group vice president and general manager of the Toyota Div. in the U.S. tells Ward’s here in an ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.