SAO PAULO – Toyota Motor Corp. plans to produce a subcompact car with the hopes of locking up 10% of the Brazilian market by 2010. "The only way to grab a 10% market share is with a high-volume car," explains Hiroyuki Okabe, president of Toyota do Brasil Ltda. The auto maker says it will produce a car with a 1L engine to attract the local subcompact market, which currently accounts for 70% of total Brazilian sales. Toyota currently holds a 1.62% share of the market for cars and light ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Amber McLincha by email: or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.