DETROIT – Bucking a trend that has seen Nissan Motor Co. Ltd. revive its legendary Z car and Mazda Motor Corp. wow the market with an incarnation of its rotary-powered RX, Toyota Motor Corp. says it has no plans to resuscitate its Supra heritage. The reason, says James E. Press, executive vice president and chief operating officer-Toyota Motor Sales U.S.A. Inc., is that the sports coupe segment is highly fickle – despite the success of the Nissan 350Z and buzz surrounding the recent ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Amber McLincha by email: or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.