DETROIT – The reviews are in on Bill Ford Jr.’s television ads and the critics are unanimous: A star is born. Make that, superstar. Bill Ford Jr. So the Ford family scion, entering his seventh month at the helm of No.2 auto maker, will remain a featured player in television ads that carry the no-nonsense slogan: No Boundaries. “What we have seen at the end of the first month of that campaign is that every single brand measure that we track has increased,” says Rich ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!
Current subscribers, please login or CLICK for support information.