For arguably the first time since entering the U.S. market 50 years ago, the venerable Toyota brand, along with its vaunted Lexus luxury marque, finds itself on the defensive after a fatal crash linked to unintended acceleration prompted the recall of 3.8 million vehicles. Without a flawlessly executed public relations strategy, as well as a timely engineering solution to ease consumer fears and stem a potential swarm of product-liability lawsuits, the brands risk losing their hard-earned ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.