U.S. light-vehicle sales continued to hold their own in August and should do so again in September, despite a depressed housing market that has cast a pall over the nation’s economy. With the Federal Reserve’s recent half-point cut in interest rates to help quell Wall Street’s angst, plus aggressive sales incentives and the lure of end-of-model-year deals, dealer showrooms could see activity in stark contrast to mid-summer expectations of a faltering fourth quarter. Ward’s forecasts ...
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