Three auto makers registered record sales in March, as light-vehicle deliveries in the U.S. topped 1 million units for the first time in 2011. The monthly sales rate corresponded to 13.1 million units on a seasonally adjusted annual basis. Incentive strategies continued to play an outsized role in the marketplace, shifting share points dramatically between auto makers. After instigating industry-wide incentive spending in February with its aggressive prior-month play, General Motors, ...
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