Three auto makers registered record sales in March, as light-vehicle deliveries in the U.S. topped 1 million units for the first time in 2011. The monthly sales rate corresponded to 13.1 million units on a seasonally adjusted annual basis. Incentive strategies continued to play an outsized role in the marketplace, shifting share points dramatically between auto makers. After instigating industry-wide incentive spending in February with its aggressive prior-month play, General Motors, ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.