Bold plans for rapid expansion into new segments; aggressive pricing designed to undercut the competition; targets of 100 new dealers this year and a new $100 million marketing campaign touting America’s No.1 warranty: It’s a formula that has worked for South Korean auto makers for years. Daewoo-based Suzuki Verona hits U.S. soon. Now, Japan’s Suzuki Motors Corp. appears to have stolen an early Hyundai Motor Co. Ltd. playbook in its attempt to execute its 3-5-7 strategy: three ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Amber McLincha by email: or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.