Bold plans for rapid expansion into new segments; aggressive pricing designed to undercut the competition; targets of 100 new dealers this year and a new $100 million marketing campaign touting America’s No.1 warranty: It’s a formula that has worked for South Korean auto makers for years. Daewoo-based Suzuki Verona hits U.S. soon. Now, Japan’s Suzuki Motors Corp. appears to have stolen an early Hyundai Motor Co. Ltd. playbook in its attempt to execute its 3-5-7 strategy: three ...
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