XM Satellite Radio is raising the ante on programming content via a much-publicized new deal with entertainment giant Oprah Winfrey and is moving toward an industry leading 9 million subscribers. But that’s not all the company has in mind. The satellite service, owned 5% by Honda Motor Co. Ltd. and 2% by General Motors Corp., is targeting a seriously expanded presence inside the automobile, with plans to offer everything from navigation-type services to onboard satellite TV. Most of ...

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