SAN FRANCISCO – Volkswagen Group of America Inc. wants to dispel the notion its vehicles are “cool” but too pricey with the new ’11 Jetta, which starts at $15,995, $1,740 less than the ’10 model. The auto maker is targeting top-selling cars such as the Toyota Corolla, which starts at $15,450, VWA’s top marketer says. “It’s priced in the sweet spot of the segment,” Tim Ellis, vice president-marketing, says at a media event here. “The quality, details and styling put it way ahead in its ...
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