SAN FRANCISCO – Volkswagen Group of America Inc. wants to dispel the notion its vehicles are “cool” but too pricey with the new ’11 Jetta, which starts at $15,995, $1,740 less than the ’10 model. The auto maker is targeting top-selling cars such as the Toyota Corolla, which starts at $15,450, VWA’s top marketer says. “It’s priced in the sweet spot of the segment,” Tim Ellis, vice president-marketing, says at a media event here. “The quality, details and styling put it way ahead in its ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.