If Volvo Cars of North America Inc. wants to sell more cars in the Midwest, and it does, it needs a more visible presence here, VCNA President Hans-Olov Olsson says in an interview. “The Midwest is the largest car market in the U.S., yet for years European makes have underperformed here,” Mr. Olsson says. “We have 1% of the market here and have room to grow. “We want to be the foreign make in the Midwest, because for a foreign make to succeed in the U.S., it must succeed in the Midwest ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
LisaWilliamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.