Ford Motor Co.'s March 1999 take-over of Volvo Cars has expanded Volvo's product potential, almost exponentially. Wolfgang Reitzle, the chairman of Ford's PAG group, which now includes Volvo, wants the replacement for the S40/V40 to be smaller to allow a more logical and competitive lineup. Today, as in the past, Volvo's big cars (S80 and S60) are too close in size, price and positioning. The new, long-term strategy throws out the existing Volvo platforms in favor of more modern basic ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.