DETROIT -- If sales are down and product line-up limited, it's tough -- if not downright presumptuous -- for an automaker to ask its dealers to invest in major facility upgrades. So for years, Volkswagen of North America was reluctant to ask dealers to spend a lot of money improving their stores. VW since then has hit the comeback trail. It's now not so shy about asking its dealers to build new facilities or renovate existing stores, says Frank Maguire, VW's vice president of sales and ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.