CHANTILLY, France – What's after "zoom-zoom" for Mazda Motor Corp., which has centered its advertising campaign worldwide on the slogan? It's been so successful in the last year that it's almost become a global catch phrase. But no ad campaign lasts forever, even though some enjoy greater longevity than others. Were it creatively so-so, “zoom-zoom” might disappear altogether. New Mazda3 ads will retain element of popular “zoom-zoom” campaign. Nevertheless, Mazda plans to drive ...

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