It’s time for a dealership to get busy when an online customer moves from anonymous shopping to e-mailing identifying information such as name and telephone number. That means they are going from surfer to serious shopper. In that case, it’s time for a dealership to react – and quickly, says John Fulcher, senior manager of American Honda Motor Co. Inc.’s e-business division. “They want a response fast,” he says of consumers who have shown through online actions that they are in the ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.