Toyota wants to get into the hearts and minds of young America, then get those darn kids into vehicles from Scion, the Japanese auto maker’s new brand in the U.S. It’s a gutsy move by Toyota to market youthful entry-level vehicles (three at first) branded differently from the parental nameplate. It could either end up as an act of marketing genius or an act of futility. Industry marketing experts are divided on that. “Scion is a way of challenging us to get the Baby Boomers’ ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642
Current subscribers, please login or CLICK for support information.