Toyota wants to get into the hearts and minds of young America, then get those darn kids into vehicles from Scion, the Japanese auto maker’s new brand in the U.S. It’s a gutsy move by Toyota to market youthful entry-level vehicles (three at first) branded differently from the parental nameplate. It could either end up as an act of marketing genius or an act of futility. Industry marketing experts are divided on that. “Scion is a way of challenging us to get the Baby Boomers’ ...
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