GM Holden lets its friends select the tagline for a new Thunder Ute TV commercial airing in Australia. The General Motors subsidiary launched the ad after a Facebook campaign in which friends posted their own last line via a Facebook app. They also could select one of 12 prerecorded alternate endings. The three favorite entries were selected by the GM Holden utility-vehicle marketing team and featured on the GM Holden Facebook page for a friends’ vote. The winning line, ...

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