DETROIT – Hispanics account for 50 million people when it comes to the increasingly diverse ethnic melting pot in the U.S., yet they have a growing buying power sometimes neglected by auto makers, a top Chrysler executive says. Chrysler de Mexico President Fred Diaz, of Mexican-American descent, understands the difficulty of marketing to Hispanics and says he has the final say on promotional materials geared toward that audience. “We have to be disciplined and consistent ...

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