Quality, not price, was the main factor Chinese consumers considered when buying new vehicles in 2011, according to J.D. Power and Associates. Quality, taken together with brand reputation/reliability and recommendations from family and friends, formed the top three reasons influencing a purchase decision, J.D. Power said at a media briefing held in Beijing on Feb. 10 citing data from a recent survey of new car buyers in China. The top three reasons accounted for 42% of the survey ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.