Ford is counting on a new edition of its Fiesta Movement social-media campaign to help the model regain its footing in a competitive U.S. B-car market. When Ford launched the current Fiesta in June 2010, it had formidable competition from long-established players such as the Toyota Yaris, Nissan Versa and Chevrolet Aveo, yet the car started strong in the market and gradually grew sales. For full-year 2010, Fiesta’s share of the segment was 6.5%, trailing those cars, as well as ...

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