GENEVA – A popular T-shirt declares in huge letters the wearer is “I.B.M.” And in fine print, it adds: “Italian by marriage.” That’s how Italian consumers seem to regard the Fiat Freemont midsize cross/utility vehicle, which is based on the Journey – a Dodge conceived in Detroit and assembled in Mexico. “It is a Dodge, no doubt,” global brand chief Olivier Francois says. But it also has been “accepted by the Fiat customer as a ...

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