AUBURN HILLS, MI – A little more than three years ago, Chrysler gambled with the integrity of its stalwart Ram pickups and gave them touches of elegance. The task was to create a truck that would pamper drivers but still haul tons of cargo. The target customer may not mind getting his hands dirty, but his snakeskin cowboy boots are another thing. From that mentality, the Laramie Longhorn was born. It topped Chrysler’s existing Laramie trim and fell in line Ford’s King ...
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