Digital Tool Tracks BMW EV’s Benefits for Owners, Prospective Buyers BMW launches the Electronaut Effect, a digital tool that provides data about the range, cost savings and positive environmental impact experienced by drivers of ActiveE electric vehicles. The Electronaut Effect features aggregate data from the 700 BMW ActiveE models currently on U.S. roads as collected by their drivers, dubbed Electronauts by the auto maker, in field trials that began in January 2012. The data ...
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