REFILE-Super Bowl ads court controversy, get pre-game payoff

Newswire

By Lisa Richwine and Sue Zeidler Feb 1 (Reuters) - Provocative commercials for this year's Super Bowl broadcast have scored points before the opening kickoff, with eyeball-fetching teasers nearly as important to advertisers as the longer spots for the actual game. Even the prospect of bad publicity has not tempered the promotions. Coca-Cola and Volkswagen entries generated complaints about racial stereotyping. A teaser for Mercedes-Benz ...

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