Renault, P&G ads win first Cannes 2005 honours

Newswire

By Jeffrey Goldfarb CANNES, France, June 21 (Reuters) - A German Renault television ad that encouraged changing channels and a Procter & Gamble laundry detergent campaign directed at hard-to-reach Orthodox Jews in Israel won top prizes on Tuesday at the advertising industry's equivalent of the Oscars. The Cannes Lions Grand Prix honours in the direct and media categories, respectively, at the 52nd International Advertising Festival, were the first to be awarded. Others for best TV, ...

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