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Augmented-reality navigation display developed by Siemens VDO.
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McNamara envisions a best-in-class HMI development effort that is cognizant of the No.1 consumer-want from HMI: ease of use for the interface.
McNamara says progressive HMI development will focus on the navigation system as the foundation feature and interface. That system, he says, likely primarily will rely on a touch-screen interface.
But he and Siemens’ Homan agree the touch screen isn’t the only solution. Homann says German car buyers reject touch screens because of the messy fingerprints often left behind, while North American customers don’t seem to mind.
For that reason, he says German auto makers will continue with dial/knob interfaces, such as BMW AG’s iDrive and Audi AG’s MMI (Multi Media Interface), despite the abundance of critics in North America and other regions.
Homann admits the first-generation iDrive and similar dial/knob interfaces were not ideal. But of the improved, less-complicated latest generation, he says, “People love it.”
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McNamara says many vehicles, particularly premium brands, are likely to see a combination of interfaces, particularly touch screens and voice-command systems – if and when voice-controlled systems become more reliable and user-friendly.
“We (at Siemens VDO) are spending a lot of money on speech recognition,” Homann adds.
The two experts say the next generation of HMI must be flexible and adaptable to be able to handle a variety of upcoming innovations and expected improvements, such as:
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