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Lack of Rams bull, claims competition.
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Pickup Smackdown
Ford officials snicker at the relative dearth of ’09 Dodge Ram fullsize pickups on display here.
Chrysler will feature two redesigned Rams when the show opens to the public, compared with four iterations of the F-150, also redesigned for ’09.
Chrysler, which drove its show trucks down Washington Blvd. here in a long-horn cattle stampede, admits its supply of new Rams is constrained as it also is featuring the truck at several regional auto shows, including Texas, the heart of truck country.
But that cuts no quarter with the competition. “Doesn’t say much for their attitude toward customers,” says one Fordster.
Quips a Chrysler insider: “It takes two of their trucks to equal one of ours.”
Foul Play
Hyundai is airing a spectacular commercial in South Korea in which its new Genesis premium sedan crashes into an Audi A8 at 62 mph (100 km/h).
The damage to both vehicles appears to be comparable, but local Audi officials are crying foul, contending their all-aluminum car is designed to significantly crumple to absorb shock and protect passengers. Therefore, the damage to the A8 is different than that sustained by the Genesis.
A Hyundai insider dismisses the protest.
“The Genesis was designed to target well-known luxury cars, so we included the collision scene in the commercial to prove it survives a serious crash just as well,” he says. “The results speak for themselves.”
– Compiled by Barbara McClellan
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