Dealertrack Technologies, a company that began as an online credit-application network, has completed its acquisition of, a provider of digital marketing services to the auto industry, particularly dealers.

Under terms of the agreement, Dealertrack acquires all equity for about 8.7 million shares of Dealertrack’s common stock and $620 million in cash.

In joining forces, the companies say they expect to realize a shared vision to transform the auto-retail industry.

“We will be able to provide dealers, OEMs and other industry partners with a deep and broad array of integrated solutions,” Dealertrack Chairman and CEO Mark O’Neil says in a statement.

He adds: “ and its team, whom we’ve long admired and respected, complement our solutions, catapulting our vision of delivering the market-leading suite of integrated technologies capable of transforming automotive retailing even further.”

Rick Gibbs,’s former CEO and one of its co-founders, will lead a newly formed Digital Marketing Solutions team based in’s Burlington, VT, headquarters. He speaks of bringing auto retailing “to a new level of efficiency and performance.”

Dealertrack retains the name for use in the marketplace.

Established in 1998, began as a designer of dealership websites.

The company has grown to 830 employees and serves about 7,000 dealers with its product lineup. Its 2013 annual revenue was about $230 million, 25% more than 2012.

Dealertrack started 13 years ago, and through several acquisitions has positioned itself as an end-to-end technology provider.